10% of all the profits will go towards struggling families in Iran

WHAT IS PASHMAM?

Pashmam/پشمام is an informal expression in Farsi that communicates surprise or shock, much like OMG in English. 'Pashmam' refers to one's body hair. It's slang for expressing amazement or being shocked. However, pashmam rikht is used as "I am so shocked my hair fell off."

OUR MISSION

Our mission is to give back to the Iranian community on an international scale. We hope to foster community by bridging the Iranian diaspora to the Gen-Z culture of modern-day Iran while paying homage to our roots. Through Pashmam Designs, we aim to share our rich culture by providing Iranian representation in the fashion industry.