Salam Azizam!

This is Melica and Sophia, the khoshgel khanooms behind Pashmam. Thank you for visiting our website!

We are Iranian-American college students who absolutely LOVE our Iranian culture. The idea behind Pashmam started in the Spring of 2022. It was finals season and we were attempting to study in the library while doing some online shopping. We wanted to get matching sweatshirts that incorporated our Iranian culture and some humor in it. It was then we realized that we couldn’t find any clothing we liked that contained both Gen-z Iranian slang and with representation of our Iranian roots.

At that moment, Pashmam was born. A clothing line that would serve as a bridge between the youth in Iran and the youth here in the diaspora.

‘PASHMAM’ or ‘pashmam rikht’ is a phrase in Farsi that means ‘holy shit’ or ‘omg’. Basically saying, ‘I’m so shook that the hair on my body all fell’. We use this phrase a lot, so it was only fitting for our business.

We then spent all of Summer and Fall of 2022 creating and perfecting our first drop from our college dorm rooms. 

Developing this brand took a lot of trial and error but the immense love and support from our friends and family kept us going.  

Given what is going on in Iran, we decided that 10% of our profits will go directly to struggling families in this revolution. 

Please follow us on our journey where we share our heritage while representing the modern youth culture of Iran. 

#womanlifefreedom

#زن، زندگی، آزادی

Boos Boos,

Sophia and Melica

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ABOUT THE FOUNDERS

  • Sophia Joon

    Sophia is a Political Science major at UC Berkeley. She grew up going to Iran almost every Summer. Being Iranian is her only personality trait but besides that, she enjoys reading and sometimes writing poetry. You are likely to find her spending all her money at cute coffee shops or working with kids at Golestan, a Persian immersion preschool/elementary. Her toxic trait is listening to Tataloo. Follow her on Instagram and tiktok @sph4ia

  • Melica Joon

    Melica just graduated UC Santa Cruz with her Molecular, Cell, and Developmental Biology Bachelors Degree. She was also the co-president of the Iranian Student Union (ISU) at UCSC. Many summers growing up, Melica would go to Iran to spend time with family and eat Ti-Tap (those delicious red packaged cakes) nonstop. She loves to paint and is obsessed with her pet bunny named agha chubby. Follow her on Instagram @melicaa_